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Credit/Debit Card Issuers and National Financial Institutions
US Card Issuers and National Banks are experiencing a significant number of challenges on how their business was managed in the past and how it needs to be managed differently in the future. Increasing regulations, a recessionary economic turndown, a significant decrease in new credit card account acquisition growth and product usage while simultaneously dealing with increased operating costs, slower loan growth, increased credit losses and continued pressure on bottom line earnings only increases the need to be more proactive, innovative and re-evaluate ‘business as usual’ practices. Patria has a number of solutions to best meet the challenges card issuers and national institutions are facing today. It has been our experience that most Card Issuers in particular either have not acknowledged nor leveraged in the past the significant opportunity and potential that is inherent in proactively focusing on a ‘Life-Event’ such as a home move or a change of address. They simply have viewed the customer’s move or address change request as a 'service' cost rather than a 'sales or new revenue’ opportunity. Patria offers Clients branded trigger-based marketing programs that allow Card Issuers and National Institutions to more effectively capture increased retail sales volume (especially recurring spend transactions) from the over $7,500 each new mover household spends in the 90-150 days surrounding their residential move. Patria’s technology platform and program capabilities further allows our Clients to better differentiate their products and services from the competition by offering a much needed, high perceived, timely and relevant consumer value proposition to movers. Patria’s focus and commitment to maximizing a mover’s event on behalf of our Clients has generated results that support our company mantra…."right offer. right customer. right time." Simply put, Patria's trigger marketing solutions, utilizing our proprietary segmentation platform, delivers targeted and unique offers augmenting our Clients products and services to best address the specific requirements of a significant niche consumer segment with immediate, changing needs and tremendous buying power—Residential Movers! The Patria Client branded Programs and Solutions leverage proprietary and customized platforms that will drive the following via the Patria Network:
Additionally, through a joint venture with ID Insight, Inc., a leader in risk mitigation and FTC FACT Act Red Flag rule compliance, Patria has created the industry’s only full turn-key program that 1. Reduces fraud losses that occur via Identity Theft Account Take-Over 2. Helps meet the FACT Act Red Flag compliance standards and at the same time, 3. Offers a Portfolio Optimization or Revenue Generation strategy to drive the business metrics of lenders that receive a customer’s address change request. This new and unique product- MoveManager(sm) – provides all of the above benefits in an automated and secure environment that is cost effective and better monetizes this customer event. |
| The most advanced technology and marketing solution that offers an identification, targeting and delivery platform to effectively promote your brand, products and services to a powerful consumer market segment…residential movers. |
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