Wilmington, DE - February 5, 2009 – The Independent Community Bankers of America (ICBA) has selected Patria Services Corp., a SaaS technology-based trigger marketing company based in Wilmington, Delaware, as the Preferred Service Provider for community banking life event marketing solutions.

Patria helps ICBA member banks generate new deposit balances through better targeting and modeling relevant incentive offers to consumers moving in and around the bank’s footprint. Patria handles all aspects of the program including list selection, creative design, distribution, offer modeling and marketing materials.

To simplify signing up for this high-valued ICBA service, Patria offers member banks a web-accessible application that is an interactive, rich-media, person-to-person communication to gain a quick and direct understanding of this relevant and cost-effective marketing opportunity that drives new retail banking accounts for community banks.

Please select the image above to view a multi-media presentation from Patria detailing how they to generate new accounts from the critical mover market segment. (High speed internet access and a full size monitor are required to display this, video rich, multi-media based presentation). Sign up today to take full advantage of Patria’s targeted and effective mover marketing solutions, especially during this critical time when community banks are seeking new and innovative ways to obtain new retail banking products such as core deposit accounts.

If you have any questions or comments, please contact Don Burkhimer at (302) 824-7275, ext. 105 or don@mypatria.com.

About ICBA
The Independent Community Bankers of America, the nation’s voice for community banks, represents nearly 5,000 community banks of all sizes and charter types throughout the United States and is dedicated exclusively to representing the interests of the community banking industry and the communities and customers we serve. For more information, visit www.icba.org.

About Patria Services Corp.
Patria, a trigger marketing technology platform leader, helps companies and major brands to better take advantage of the significant buying power and behavioral changes of the key “new mover” consumer group as well as other life-event opportunities. The company’s proprietary technology platform improves its clients' business metrics such as new account acquisition, improved cross or up-selling results, new sales volume, increased account activation and greater existing account retention for clients across various vertical markets, with a strong emphasis within the financial services, industry.

If you would like additional information about this release, please contact:

Rob Frazer
Email: rob@mypatria.com
Phone: (302) 824-7275 ext. 100
Fax: (302) 656-4989

Karen Tyson
Email: karen.tyson@icba.org
Phone: 202-821-4454

Aleis Stokes
Email: aleis.stokes@icba.org
Phone: 202-821-4457